AMD Opteron

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Case Details:

Case Code : BSTA086
Case Length : 13 Pages
Period : 2002
Organization : AMD's (Advanced Micro Devices)
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : SemiConductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

Founded in 1969 and based in Sunnyvale, California, AMD had emerged as a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produced microprocessors, flash memory devices, and silicon-based solutions for communications and networking applications...

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Evolution of Product Line

Most analysts believed that AMD was the only serious competitor to Intel in the desktop PC processor market. They also felt microprocessor prices were affordable mainly because of AMD. Intel would have exercised it monopoly power far more, had there been no AMD...

Opteron

Opteron was designed to run existing 32-bit applications and offer customers a smooth transition to 64-bit computing. The processor provided a dramatic leap forward in performance. It also reduced the total cost of ownership (TCO)...

The Road Ahead

AMD's hopes for Opteron were reflected in its chip's name, derived from the Latin "optimus". But the chip faced an uphill battle to beat Intel's established processors in single and multiway workstations and servers...

Exhibits

Exhibit I: AMD Opteron
Exhibit II: Opteron Features
Exhibit III: AMD Product Roadmap
Exhibit IV: AMD - Timeline of Important Events

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